Photographer and makeup artist Frank Toskan along with salon owner Frank Angelo created M.A.C as a brand from their kitchen because of the lack of makeup that could photograph well. The Canadian born brand started from the counter of a regular department store in 1984. The brand started with the mission to provide chic utility to consumers. Its popularity reached the masses through word being spread and when Madonna wore it classic matte red lipstick in a photoshoot. After that, it was only a matter of time before M.A.C became a household name and reached the runways of fashion weeks.
M.A.C is now one of the favorites of designers like Prabal Gurung and Vivien Westwood for trendy fashion week makeup looks. The brand prides itself on being a go-to cosmetic resource for all ages, ethnicities, and genders. MAC is now sold in over 105 countries worldwide with millions of products sold every year. It is the comfort zone of many professional makeup artists who will always fall back on it no matter how many brands or companies launch in the beauty industry. M.A.C, short for Make-Up Art Cosmetics, has also worked tirelessly and made an impact through its charitable organization M.A.C AIDS Fund and VIVA GLAM campaign. With spokespeople like Nicki Minaj and Lady Gaga, along with collaborators such as Rihanna and Proenza Schouler, M.A.C has earned its title of being the beauty industry’s trendsetter.